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Job Details

B2B Brand Strategy Manager Shell Energy

Company name
Shell .

Boston, MA, United States

Employment Type

Manager, Marketing, Energy, Business Development

Posted on
Apr 21, 2022

Apply for this job


Texas, United States of America

Job Family Group:

Commercial and Retail

Worker Type:


Posting Start Date:

April 21, 2022

Business unit:

Integrated Gas

Experience Level:

Experienced Professionals

Job Description:

What is the role?

Integrated Gas, Renewables & Energy Solutions (IGR&ES) is developing clean energy solutions to enable customers to meet their decarbonisation goals and deliver value to Shell as part of the Powering Progress Strategy.

Global Customer Solutions (GCS) is responsible for driving the global customer agenda across our B2B and B2C businesses, covering global marketing, customer experience and product development and leading the global business for Technology, Commercial, Light Industry and Cities sectors.

This role sits in the Global B2B Marketing team in Global Customer Solutions (GCS) and is responsible for managing the long-term global direction for the Shell Energy B2B brand CVP and customer strategy. The role will connect and build on the strengths of our regional businesses to set long term direction for the Shell Energy brand as a provider of innovative, reliable, and cleaner energy solutions and create connections across Renewables & Energy Solutions to build a strong B2B energy brand positioning as well as seeking opportunities to drive customer-centric collaboration between the Energy Marketing businesses and Shell Downstream.


Shell Energy B2B Brand Strategy

Develop and execute global B2B customer strategy including global customer segmentation and targeting strategy, with collaborative regional marketing input.

Manage 18–36-month strategy for the Shell Energy B2B global brand CVP and brand narrative, liaising with regions and DS business to build a strong global B2B brand

Build connections across power and mobility, liaising with Sectors, Hydrogen and e-Mobility marketing on related insights and an integrated customer approach.

Work with internal stakeholders in local and global teams to encourage and support marketing excellence for delivery of the strategic brand CVP in marketing plans

Work in tandem with external agency partners, commercial teams, customer insights, SBI, and product development teams to develop brand strategy game changers

Drive compliance with branding guidelines and communication standards

Planning and Performance

Input to strategic marketing planning and global marketing communications strategy, encouraging a ‘one marketing plan’ mindset across our businesses.

Evaluate brand performance and share best practice across regions

What we need from you

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.

Bachelor's degree in a technical or marketing-related field is required. A Master's Degree is strongly recommended.

Minimum 7 years of experience in brand management, customer insights interpretation and Customer Value Proposition development, able to drive long term brand vision and provide thought leadership for brand and marketing strategy.

specific experience in B2B brand marketing.

Excellent verbal and written communication, able to translate complexity into clear narratives.

Able to inspire others and engage stakeholders at peer and leadership team levels.

Inquisitive, self-starting, comfortable with autonomy and putting your opinion forward.

Strong project management skills and ability to lead cross functional project teams with proven project delivery skills.

Proven knowledge and experience in the energy business would be an advantage.

Entrepreneurial drive and ability to manage high levels of uncertainty and change

A strong interest in developments in the energy transition and related macro industry trends: good knowledge of the broader energy transition business and technology innovations will be an advantage.

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals.

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…

We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.

We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.



Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

Company info

Shell .
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